about

About the "COACH"

Antoinette Dawson is a seasoned Executive Coach, Organizational Strategist and Facilitator guiding and advising business and service firms through complex transitions. 

Pattern Architect & Creator of 'Dis' to THIS™ Framework

30+ years leading multidimensional transformation across Bay Area organizations, enterprises, and st

About the "COACH"

Antoinette Dawson is a seasoned Executive Coach, Organizational Strategist and Facilitator guiding and advising business and service firms through complex transitions. 

Pattern Architect & Creator of 'Dis' to THIS™ Framework

30+ years leading multidimensional transformation across Bay Area organizations, enterprises, and startups

I help leaders diagnose the structural patterns blocking growth—whether that's a founding team hitting their first

scaling wall, a mid-stage company fragmenting under hypergrowth, or an established enterprise losing innovation

velocity.

THE 'DIS' TO THIS™ FRAMEWORK

A proprietary diagnostic system built from three decades of pattern recognition across SF Bay Area/Silicon Valley's

organizational landscape. From voice technology pioneering in the 1990s through today's AI integration, I've

identified patterns that consistently block organizational & human-centric effectiveness—and the structural

interventions that create lasting transformation.

MY APPROACH:

After working with executives and professionals in demanding workflows, strategic cycles and interpersonal dynamics, a pattern emerged: the same states show up again & again. Different industries, titles, and presenting problems -- but  recurring underlying disruptions. 

A Favorite Quote:

"It takes a DISruption to disrupt 'Dis'ruption". The Architect

HOW THIS METHODOLOGY WAS FORGED

My methodology is honed from being a Senior Corporate Trainer traveling nationally in the 1990s, the rigor of

attaining a Masters in Leadership from Saint Mary's College of California in 2000's, coaching & consulting assignments over two decades across industries, leadership tiers and transitional challenges.

HOW THIS METHODOLOGY WAS FORGED

My methodology is honed from being a Senior Corporate Trainer traveling nationally in the 1990s, the rigor of

attaining a Masters in Leadership from Saint Mary's College of California in 2000's, coaching & consulting assignments over two decades across industries, leadership tiers and transitional challenges. The consultative journey continued with post-pandemic facilitative assignments at several nonprofits, executive coaching with Dean-Provost-Executive Officers, leadership development coaching in faith-based organizations, and strategy work within global Fintech/Silicon Valley start-ups.

This methodology is partly shaped by my marching band and jazz influenced musicality—I grew up a clarinetist and woodwinds player who played by music and by ear, and learned to apply that improvisation-within-structure philosophy to pedagogy of adult development & organizational work. Whether read-the-music or read-the-room, I recognize the unwritten and situational patterns of disruption and change.

I work across the entire organizational landscape—from 3-person founding teams to 5,000-person enterprises—because the 'Dis' states show up consistently regardless of scale, stage, or sector.

"Organizations don't need another motivational framework—they need accurate diagnosis of what's blocking their

growth, and precision tools to correct it."

CURRENT WORK - 2026

• Founder, CoachThis! Development Group
• Executive coaching & organizational facilitation
• Launching "More Power to You" (MP2U) program for professionals in transition
• Developing Practitioner Pathways to scale 'Dis' to THIS™ 
• Future host, "Something's Gotta Change" live event 
• 'Dis' to THIS™ virtual events

FOR COACHES, FACILITATORS, and LEARNING & DEVELOPMENT PARTNERS:

After 30 years of integrating multiple frameworks for clients, I built the coherent system that replaces exhausting customization. 'Dis' to THIS™ is designed as a cornerstone offering for L&D consultants, internal trainers, project leads, and adaptive coaches. I'm inviting exp

FOR COACHES, FACILITATORS, and LEARNING & DEVELOPMENT PARTNERS:

After 30 years of integrating multiple frameworks for clients, I built the coherent system that replaces exhausting customization. 'Dis' to THIS™ is designed as a cornerstone offering for L&D consultants, internal trainers, project leads, and adaptive coaches. I'm inviting experienced practitioners into certification pathways to scale this

methodology exponentially across contexts, industries, and organizational forms.

SF BAY AREA / SILICON VALLEY BASED -

Available for virtual and on-site services:

Executive Coaching | Organizational Diagnostics | Pattern Recognition Intensives | Speaking Engagements |Partnership Conversations | 'Sistah' Virtual Meet-ups

Contact:

Antoinette Dawson MA, CSIC

CoachThis! Development Group

9000 Crow Canyon Road S340

Danville, CA 94506

925.515.4744

antoinette@distothis.com

distothis.com